Chart: Sportswear Giants Shift to DTC | Statista
Adidas Boost: the Sneaker Technology that Changed a Company's Fortunes | GQ
How Kanye West changed sneaker culture: Nike, Adidas don't need athletes to sell sports shoes now they've got celebrities | South China Morning Post
Adidas details 'revolutionary' three-pillar strategy as it aims to reclaim lost ground
Nike and Adidas are in a digital arms race
How is Adidas different from its Competitors | Adidas Marketing Strategy
Adidas built a highly efficient "Speedfactory" to make its shoes — Quartz
Nike's Demand Creation Expense: A Slam Dunk For The Company's Bottom Line (NYSE:NKE) | Seeking Alpha
Nike (NKE) Vs. adidas (ADDYY): There Is A Clear Winner | Seeking Alpha
adidas Questar | adidas US
How much do companies like Nike and Adidas spend on advertising? - Quora
What is Boost?
Sneaker Giant Adidas and Ready Player Me Partner to Launch AI-Generated Avatar Creation Platform – Metaverse Bitcoin News
Adidas, Stella McCartney, and Lululemon Partner with Vegan Mushroom Leather Startup to Transform Fashion Industry | VegNews
Brand value comparison of Nike and adidas worldwide 2010-2021 | Statista
Adidas spending on marketing, stores to hit margins | Reuters
Men's Football Socks | adidas US
How much do companies like Nike and Adidas spend on advertising? - Quora
How the 'World's Most Comfortable Shoe' Is Challenging Nike and Adidas - WSJ
Nike (NKE) Vs. adidas (ADDYY): There Is A Clear Winner | Seeking Alpha
Adidas Says Consumers Are Struggling. In Reality, They Are Getting Selective. - WSJ
On the Ball: 4 Reasons for Adidas' Long-term Success - MARMIND
Global Football Shoes Market Size & Share Report, 2022-2030
